Drive Business. Be Rewarded.
Become a Business Development Marketer (BDM) and turn your network into mortgage income without becoming a Mortgage Loan Originator.
Regardless of the size of your current production, the BDM program, powered by Nexa Lending, is a fully RESPA-compliant model that allows you to easily monetize the mortgage volume flowing through your sphere of influence.
What is a Business Development Marketer?
The Business Development Marketer (BDM) is a non-licensed, W-2 part-time marketing professional role, offered through our partnership with NEXA Lending, dedicated to building compliant, relationship-driven growth for a Loan Officer.
This is a structured business development role inside a national mortgage company.
The core idea: you open doors, the LO closes loans.
How Do I Become a BDM for my team?
As a Global Partner, the first step is to reach out to Core Services at The Agency, who will introduce you to the NEXA team to get you started.
What Does a BDM Do?
- Growing your network and leveraging your social media presence
- Marketing mortgage services to your existing connections
- Representing the Loan Officer at events and in the community
- Creating new business opportunities and referrals
- Connecting clients with the LO — via text or a direct application link
- Earning compliant compensation for your marketing efforts
- Building passive income through revenue share by recruiting others
You're not responsible for:
- Growing your network and leveraging your social media presence
- Marketing mortgage services to your existing connections
- Representing the Loan Officer at events and in the community
- Creating new business opportunities and referrals
- Connecting clients with the LO — via text or a direct application link
- Earning compliant compensation for your marketing efforts
- Building passive income through revenue share by recruiting others
Your database is more valuable than you think.
When was the last time you monetized finance or refinance activity from your client database?
Typically, that revenue goes to the lender, leaving you out of the loop.
With BDM, the revenue stays within your ecosystem. Even when market cycles shift and buyers aren't actively moving, your database is still financing and refinancing. The BDM program captures that volume, turning your existing relationships into an active, wealth-generating asset.
YES, this is fully RESPA Compliant
At The Agency, protecting your brand, reputation, and license is paramount. The BDM framework is built on a legal structure designed for absolute transparency:
- W-2 Employment Structure: You are onboarded as a W-2 marketing employee with Nexa Lending, ensuring total alignment with regulatory standards.
- Performance Certification: Compensation is legally verified through a simple, required monthly marketing activity certification.
- Built for Growth: The BDM role was meticulously developed to legally reward non-licensed individuals for their powerful marketing efforts and brand equity.
FAQ
What is the NEXA partnership and why is The Agency doing this?
NEXA Lending is the #1 mortgage broker in the country with approximately 4,000 loan officers and a national infrastructure built to scale. The Agency is partnering with NEXA through the "Aclara Powered by NEXA" program to allow agents, global partners, and corporate offices to earn revenue on mortgage loans without needing to be licensed loan officers. The program was introduced as an additional offering to the Barrett model for offices looking for alternatives to the hybrid joint venture structure. NEXA offers a model that works at any volume level, in any market.
What is the difference between the Barrett/Aclara model and the NEXA model?
Both operate under the Aclara brand. The Barrett version is a hybrid joint venture (a DBA of Barrett Financial) that was launched to enable mortgage revenue-sharing without standing up a capital-intensive true joint venture. The NEXA version is a Business Development Manager (BDM) program where agents earn marketing service fees on loan production in a legally compliant structure.
How should I communicate with the NEXA team?
Reach out to coreservices@theagencyre.com and Maya, Peter or Burke can help introduce you to our contacts Geri or Karen.
